Autotrader New York Trade Show Booth Style Frames

Teaming up with Sweeney & Sons Production I worked on style frames from Autotrader’s New York Trade Show Booth Video. This was played on multiple large screens, looping and were meant to be bold and pull traffic from across the venue to the booth. So easy to read and easily understandable.

The plan for these style frames were strong and bold type treatments that were easy to see from a distance utilizing Autotrader’s colors. I was able to utilize some negative space to create shapes with the type, that turned out fun. It was also my first time working with Autotrader’s new Avengers style logo.