Cox Automotive Vision Style Frames

Sweeney & Sons Production tapped me to help develop some more style frames, this time a large focus on typography. Below are a few style frames from the beginning of this video piece. I wanted to tell their narrative via slow monolithic moving type. With slow slides and reveals, using the letters to form the shapes and then for the final reveal, ‘Transformation’.

My initial inspiration for this was Keaton’s first Batman, as the movie opens the camera is flying through the Batman logo and then pulls out to reveal it.

This project allowed me to really go crazy on some typography. I love nerding out on type, I’m a huge fan of this. I really enjoy the shapes and negative spaces that type creates, it really engages the imagination.

It was a hit.